l444 Privacy Policy

Introduction and Scope

l444 treats the protection of all users' personal information as its highest priority. This Privacy Policy ("Policy") applies to l444's website, mobile application, and all related services. By using any l444 service or registering an account, you are considered to have accepted the terms of this Policy.

The purpose of this Policy is to clearly inform you of what information l444 collects, why it is collected, and how that information is used and kept secure. This Policy works alongside the Terms and Conditions and both documents should be read together.

Data Collection

l444 collects information in two main ways: information you provide directly, and information collected automatically during use of the service.

2.1 Information You Provide Directly

Information you provide when opening an account or using the service:

• Full name and date of birth
• Email address and mobile number
• National ID or passport number (for identity verification)
• bKash, Nagad, Rocket, or Upay number (for transactions)
• Your chosen username and password
• Messages or information sent when contacting support

2.2 Automatically Collected Information

Information collected automatically for technical reasons during use of the service:

• IP address and device identification information
• Browser type, operating system, and device model
• Time of site entry, duration of visit, and pages browsed
• Login and logout times
• Transaction history and gameplay data
• Information collected from cookies and similar tracking technologies

2.3 Information Received from Third Parties

Where necessary for identity verification, fraud prevention, or service improvement, l444 may also obtain information from third-party verification services. Such data collection is always carried out within the bounds of applicable law.

Purpose of Data Use

Collected information is used only for the purposes listed below:

3.1 Account Management and Service Delivery

• Completing the registration process and keeping accounts active
• Processing financial transactions such as deposits and withdrawals
• Providing bonuses, rewards, and VIP benefits where applicable
• Running the platform's games and betting services

3.2 Security and Verification

• Verifying account ownership and identity
• Detecting and preventing unauthorised access and fraudulent activity
• Complying with anti-money laundering regulations
• Monitoring suspicious activity to maintain account security

3.3 Communication and Support

• Providing 24/7 support via live chat and email
• Sending transaction notifications and confirmation messages
• Informing users about important policy changes

3.4 Service Improvement

• Improving the platform's technical standards and user experience
• Using data in planning the addition of new services or features
• Using aggregated (anonymised) data for analysis and statistical purposes

Data Storage and Security

4.1 Retention Period

Collected information is retained for as long as your account remains active. Even after an account is closed, certain information may be kept for the period required by applicable law for legal obligations or dispute resolution.

4.2 Technical Security Measures

l444 uses industry-standard security technology to protect your information:

• Data transmission is secured through SSL (Secure Socket Layer) encryption
• Stored data is kept in encrypted form
• Regular security audits are conducted
• Only a limited number of staff have access to personal data, and strict internal policies apply
• Firewall and access control systems are kept active

4.3 Response to Data Breaches

Should a data security breach occur for any reason, l444 will take prompt necessary action and notify affected users within a defined timeframe.

Data Sharing and Third Parties

l444 shares your personal information with third parties only in the specific circumstances listed below:

5.1 Service Provider Partners

l444 uses approved third parties for payment processing (bKash, Nagad, Rocket, Upay), identity verification, and technology services. These providers receive information only for their specific tasks and may not use it for their own purposes.

5.2 Legal Obligations

Information may be disclosed to comply with court orders, lawful requests from government authorities, or applicable law. In such cases, only the necessary information is shared.

5.3 Business Changes

In the event of a business merger, acquisition, or asset transfer, collected information may be transferred to the new entity. Users will be informed in advance of such an event, and the same standards of this Privacy Policy will be maintained.

5.4 Consent-Based Sharing

Outside the cases listed above, your information is not shared with any other third party without your explicit consent.

Cookies Policy

l444's website and app use cookies and similar technologies. Cookies are small text files stored on your device that help improve the quality of the service.

6.1 Types of Cookies

• Essential Cookies: Required to maintain login sessions and run the platform's basic functions.
• Functionality Cookies: Remember your preferences (such as language selection).
• Analytics Cookies: Analyse site usage patterns to help improve the service.

6.2 Cookie Controls

Cookies can be disabled from your browser settings. However, disabling essential cookies may cause some parts of the platform to not function correctly.

Your Rights

Every user registered on the l444 platform has the following rights regarding their own information:

7.1 Right to Access

You can find out at any time what information l444 holds about you. To do so, contact the support team.

7.2 Right to Correction

If any information in your profile is incorrect, you may request that it be corrected. This can be done through account settings or via support.

7.3 Right to Request Deletion

After closing your account, you may request deletion of information that is no longer needed. However, information that must be retained due to legal obligations may not be immediately deletable.

7.4 Right to Opt Out of Marketing Communications

If you do not wish to receive promotional messages, you may withdraw that consent at any time. Update your account settings or inform the support team. If you request self-exclusion as part of Responsible Gaming, communications to your account will be restricted accordingly.

7.5 Right to Lodge a Complaint

If you have a complaint regarding a breach of the Privacy Policy, contact l444's support team directly.

Protection of Minors

All l444 services are strictly for users aged 21 and above. No one under the age of 21 may open an account or use the service.

Age is verified at the time of registration, and if a user is confirmed to be a minor following verification, the account will be closed immediately. l444 does not knowingly collect any information from minors. If it becomes known that such information has been collected for any reason, it will be deleted without delay.

Policy Changes and Updates

l444 reserves the right to change or update this Privacy Policy as needed. Registered users will be notified by email or app notification before changes take effect.

The "Last Updated" date at the top of the Policy always indicates the current version. Continuing to use l444's services after an update will be taken as acceptance of the revised Policy. Please review this page regularly.

For other important matters related to our services, visit the About Us page as well.

Contact

For any questions, concerns, or requests regarding the Privacy Policy, contact l444's support team:

• Live Chat — 24 hours a day, 7 days a week, in Bengali and English
• Email: [email protected]

Upon receiving a privacy-related request, l444 aims to respond within a reasonable time. For answers to more general questions, visit our FAQ page.